ain't graphic design
  1. The Weird Science Behind Chain Restaurant Menus

    I was a corporate restaurant consultant. Here’s how the sausage gets made.

  2. The Long Way Round: The Plane that Accidentally Circumnavigated the World

    After the Japanese attack on Pearl Harbour, the crew of Pan Am flight 18602 were forced to do something almost impossible: return to…

  3. The Amazing Psychology of Japanese Train Stations

    The nation’s famed mastery of rail travel has been aided by some subtle behavioral tricks.

  4. Inside the world of instruction manuals

    Some user manuals are a frustration, some are a pleasure – and all reveal more about us than we might think.

  5. The Surprising History (and Future) of Fingerprints

    It occurred to me that I knew approximately zilch about how an identity could be apportioned in ten parts the size of petals.

  6. Are Hit Songs Becoming Less Musically Diverse?

    Data on whether today’s hit artists are taking fewer risks and creating a narrower range of sounds.

  7. The Math of Causation Puzzle

    If a forest is burning and we don’t know what’s responsible, does it have a cause?

  8. How far would you go to be able to smile?

    Smiling is one of the fundamental ways people communicate, so what happens if your face can’t do it?

  9. Habitat 67, Montreal's 'failed dream'

    The pilot project of Moshe Safdie’s mission to reinvent apartment living became mired in controversy – yet it remains a functioning icon of 1960s utopianism

  10. Was There a Civilization On Earth Before Humans?

    A look at the available evidence